It depends on how the game is going for everyone else, a lot of the time.
If his team is winning by a large majority, than the fact that he is doing well won't get him an S.
If he's only swooping in to get kills at the end (which, no offense to your friend, a lot of Jhin kills are just that) then it doesn't seem to give as much preference. Think of it like the spectator client: points are constantly given to whoever the auto-camera is following since it believes they are the 'play makers' at the time. Your movement and mechanics while dueling can be more important than kills. (For instance, 18/0/6 Cait got me a B, but 4/2/8 Lux got an S+ because I spent the whole game spamming spells and roaming lanes).
Past that, I would say focus on wards. A lot of Jhin players have kills, and a lot have farm, so if you're even with those then you should place more wards than all the other Jhin players. The only way I was able to get rank 7 on Soraka was by placing over 50 wards a game alongside never dying and getting 70% kill participation. Without enough wards I would only get A+.