[{quoted}](name=Ethan Allen,realm=NA,application-id=3ErqAdtq,discussion-id=sdfUw2TQ,comment-id=0001,timestamp=2018-11-02T02:39:11.015+0000)
The only problem is that these punny names get lost within translation usually. Which means that the effect is lost in other regions
To be perfectly honest...
This game was made by and for north americans originally. The bulk of decisions should be FOR the intended audience, and it should be up to the regionalization teams explicitly to make changes as needed.
One of riots massive problems is a lack of communication and direction though... We know through their actions that they pander to the net cafe crowd - a purely asian crowd - but they have NEVER actually said their focus is shifting from a north american audience to a chinese/korean one.
That would probably do them a lot of good, to be very clear about their direction... They keep trying to play both sides of the court and its turning the game into a shit show because we, as EU/NA players, dont have the same gaming culture as Asian countries. BE was a great example of NA/EU gaming culture clashing with Asian gaming culture, as the BE system is nothing but a MASSIVE grind with very little rewards in between.
Just to make the BE system palletable to western audiences they basically focused "short term" rewards on the hextech crafting system, which is bad for them in the long run. Especially as loot boxes are becoming gambling in more and more countries across the world.
