Brand is in a bit of a wierd spot right now.
Brand's kit is quite strange. He has his passive which does DOT, and his E is there for the sole purpose of spreading it around. However, his Q/W and ult focus on burst damage. Brand right now can go either a 'burn build' with Rylais/liandrys or a standard deathcap/void staff/zhonyas build. The thing is, once you build him one way, half of his skills become strong, and the other half become kind of wasted. Like if you go for burn brand, his w,e,and R are only really useful to spread the fire around, and once that happens, they don't do much damage by themselves. Similarly, if you go a standard build, his E becomes nearly useless as it has such a low AP ratio it's damage is quite negligible, and it has no sort of CC attached to it either.
His kit also kind of contradicts itself. If he's supposed to use passive and burn to build damage, you want to spread your spells out to keep reapplying the passive, but if you want burst, you have to use everything at the same time, and get minimal effect from his passive.
What I'm saying is people should be able to build brand either way, and have all his abilities be useful.
Another thing is that he is also outclassed because of this flexibility between builds.
You want a stun and high burst, just play syndra,
You want good poke and some utility? Play xerath.
You want high sustained damage and good utility?, play malzahar/cass/ hell even mordekaiser lol.
Personally, I think his E should boost the damage of his passive if used directly on a champion since it's a very risky spell to use with such short range.
What do you think? Could he use a bit of a change? Do you like him the way he is? Is he really outclassed by other champs? Is his only decent role support right now?