It depends on your performance through out the placement matches. As an example: http://eune.op.gg/summoner/userName=LCK%20Apdo I ended up season 7 in gold 5/4. After placements I got placed into Platinum 2 with Plat1/Diamond5 MMR.
If you will play with outstanding performance, beat higher ranked players, your MMR will rise and you will get placed into rank you belong to.
Some players played poorly at placements, they were Platinum 1 season 7 and ended up in Platinum 3 after 4 wins and 6 looses. They lost to higher MMR players, that's why they didn't drop much. If you would get placed into game, where are lower MMR's than you and you would loose, it would drop you significantly. If you play amazing against higher MMR players, you will get rewarded and can get placed even higher than you ended up last season.