It came logically, allocation of resources (gold/xp), there are 3 lanes and a jungle to provide gold and XP, Marksmen scale more off of gold than levels so their sharing exp with a support is not a big problem as long as the support isn't taking the minions. In any competitive strategy game the most effective strategy at least as far as general strategy is usually found out pretty quickely, even if there are some cheese strategies than can sometimes work (duo top w/ no jg, duo jg w/ no support etc) one will always become the primary way people play because it yields the best chance of winning.