It already is a good item vs life steal.
It already reduces the effective healing from lifesteal since you hit someone with Thornmail, you take damage as well. Grievous Wounds on Thornmail reflect would make it insanely broken and completely invalidate almost (if not all) adc/marksman from actually being a pick at all.
Seems like they want to phase out Grievous Wounds anyways. It's hard to balance around: champions that warrant getting GW either do extremely well not facing it or fall apart when they do. ADCs have one of the more healthy sustain mechanics since they have to actively put themselves at risk to heal, and if positioned properly, will get CC/blown up/die and lifesteal CANNOT save you if you aren't attacking. Other champions that would be more important to take GW against (Swain, Mundo, Volibear, Warwick, heavy sustainers that can be moderately tanky) have balance issues revolving around it, either doing super well when the enemy has no Grievous wounds or doing poorly when they do.