How to play against full ad runes
I recently played a game as Riven vs Jarvan toplane. I was running armor pen marks, scaling armor seals, flat ad quints and scaling cdr glyphs. I was up against a Jarvan with a lot of ad in his runes. I started longsword 3 pot and he started doran's blade and one pot. Every time I tried to trade with him, I just got heavily out-traded. I maxed E then W and went the standard build on Riven. I had never played the match-up before and I've never been wrecked so hard with Riven, even against Fiora or Renekton. How should I play this lane? Build and trading, and especially when to trade.