yes, i did take into account E's increased damage.
My point against "now you don't need to start with E" is that while it's true that with live-ahri you need to start with it for optimale damage, pbe-ahri's single target damage is actually very similar to live-ahri's not optimal damage, that you would obtain by, let's say, going R-Q-R--R-E-W or something like that. In other words, more than "you are free to start your combo in other ways" it feels more like "you can't obtain bonus damage by landing a good charm first anymore".
Other than that, i read some comments about how good her Q's movement speed is, and i really like that.
Some other common feedback i see (and from people who like pbe-ahri) is that charm feels now a bit useless, not rewarding, and especially early game isn't worth the mana. Many of these people proposed some kind of bonus effect on charmed enemy (not necessarily bonus damage) and it could be a good idea.
Other proposed to get 35% damage on consecutive fox-fires on the same targets, up from 30% (it would become 85/136/187/238/289 + 68% AP max damage on single target. I actually like the idea of getting some better utility on charm, though.
I'm also a bit worried about ahri's match ups with long-ranged mages. She can't really use her Q to get close, because at that point she couldn't do any damage. That means that her only way to close the gap would be her R, but if they are constantly out of her range, they will probably at full health, and even if you go all out i don't think you can kill them.
An interesting idea about this problem, but that could maybe be too much of a buff, would be making her R with charges, more or less how akali's one, with a charge time of, let's say, 35/30/25 seconds and no bonus charges with kills and assist. In comparison to akali's ult, you have less range (800 vs 450), less damage (100 / 175 / 250 +50% AP vs 70 / 110 / 150 + 30% AP), no resets, but you can dash in any direction and hit up to 3 targets. Maybe is it too much? (of course, if they really were to do something like that, she wouldn't absolutely need any other buff, especially at her damage... heck, they might have to nerf it a little more XD)
Note: overall, i'm not too worried. I was a bit upset the first time i saw the change, but i see some good feelback, and i think i'll always like to play ahri anyway.