New champion ?
On the NA servers the harrowing story has been posted http://na.leagueoflegends.com/en/site/shadow-and-fortune/chapter-1.html In one of the chapters there is a women named Illaoi and there was also mention of a champion select quote for this women named 'Illaoi' http://www.surrenderat20.net/2015/10/1021-pbe-update.html