Its bc you're bronze.
jk
Even ranged champions avoid aa'ing the enemy champion because it draws minion aggro.
You need to know you're matchup and not be afraid to trade if you can. a ranged champ can choose to play like a little girl and not trade at all and just last hit, but melee champions need to try and trade if not they must take the poke like a man while they try to cs. You need to make the enemy (ranged) champion afraid of you by going all-in a few times.
When im playing mid if I know/feel the enemy is afraid of me I will poke him out and dominate, but if I see them randomly walk upto me and try to trade Im like "damn, he might actually be able to kill me/has jungler back up, Ill give up this cs/let him have it". This is especially true with melees that have gapcloser or cc.
usually melee's going mid take flask or boots + pots.