Why they place Fresh 30s/smurfs in high silver
They know you want those gold rewards and they want your grind to gold v (or iv) to be as hard as possible, so you’ll play more and buy the yearly Lux skin.
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The entire matchmaking system is based on estimate how good a player is, matching him with player estimated to be equally good, and adjusting the estimate of all players based on the outcome.
Quickly googled the distribution of ranks over all players:
Iron: 2.03% Bronze: 14.94% Silver: 32.33% Gold: 32.14% Platinum: 14.91% Diamond: 3.54% Master: 0.05% GrandMaster: 0.04%
Based on this information, what would you think is the best possible guess for how good a player is, if they haven't played any ranked games yet?