Why League of Legends has terrible lore
If this doesn't explain it, then nothing will. Remember that Shurima event happened AFTER the Frejlord event so you would think that they would get lore sections that are of similar quality. Multiple Shadow Isles champions also have lore sections that are of similar length to Shurima champions.
Every Shurima champion that took part in the event: http://i.gyazo.com/3a5780be1b820d2dab9614a6297d19ec.png http://i.gyazo.com/4a893346a58de6cd8441fc0b09d8d86d.png http://i.gyazo.com/10dcbf2c2d66d30eb28834d6897b155c.png http://i.gyazo.com/33d7d224efb53a6e3ab640f2d80e0d81.png http://i.gyazo.com/301f6cd01e643d722e38fdab78af2ca3.png http://i.gyazo.com/c6798dde122393b7b3b1b9a1bb8eac62.png http://i.gyazo.com/c1d70262565bb7f07994090417209e42.png http://i.gyazo.com/7ad03e982d5160df420e96dd8a6f8868.png
A single Frejlord champion: http://i.gyazo.com/580b1ae5f68de9cd5663a1f704aa791a.png
lore i 2.5 years late. And I bet it will be 'Singed is a immoral scientist who uses chemicals.' once it comes out in 2035.
lore, I though it was some sort of joke. xD