East coast NA ping is terrible

It's no secret and I'm pretty sure everyone else on the east coast agrees with me that it just sucks to play especially in ranked if your ping is like 110 and sometimes spikes to 210 it's terrible. There needs to be an East coast server. My idea is to make the current LAN server the new east coast NA or to make another server for the east coast or somehow make connecting to California faster than it is now. Because with all of the people playing now about 65 million now it went from 77 to 110 and that is a huge difference we need better ping in order to enjoy the game to the fullest