Whatever happened to the "Loyalty Program"

A year or two ago, I saw a few different things about a "Loyalty Program" even with Rioter comments on it. It's been years since that initial thought was brought up, and the closest thing we have had to it was a free mystery gift for having good behavior. My initial thought was it was going to be reward steps from a combination of both money spent into the game and good behavior. It seemed like an idea with lots of potential, rewarding those who are dedicated to Riot, and the community, and punishing those who get repeated bans (regardless if they have spent money). Does anyone have any information to what happened to this?