The Spread of Esports?

So like any man, my brother and a couple we know went to the movies today to watch that strange new movie that I really don't suggest for kids because of all the questions they'd ask and you'd have to answer: Pixar's "Inside Out".

Aside from it being a good movie that I suggest, something came up in the ads just before the movie. I wasn't paying attention at the start (I figured the ads would be... kid themed...) but I saw meteos up there on the big screen. So I start paying attention and they were advertising some series for league of legends!

How long have I been out of touch that stuff like this has started? Gamers are spreading!

Was wondering who else had experiences seeing their favorite games (doesn't have to be league) somewhere out there in the world, and if anyone else saw that commercial on the big screen to tell me what the devil I HAVE to tune into!?

Meteos + big screen = I hugged my brother so hard he blushed and shoved me away calling me weird :3