"Not your little brother's Moba"

HoN (yeah somehow still alive) recently makes a promo page with this:

http://www.heroesofnewerth.com/intro

NO YOUR LITTLE BROTHER'S MOBA

Heroes of Newerth stands out from the pack with its dark, gritty, and unforgiving gameplay. Be prepared to dance with Death—he already has you in his crosshairs.

To me it's pretty funny and sad they still trying to call LoL out (much worse when they develop Strife a game even more casual than LoL), instead do their own thing.