Reputation
Reputation is more than a human invention; it is an aspect of war games conducted in populations. It's purpose is to recognize the activity/behavioral history of individuals and thereby sort friend from foe. It's antithesis is the disguise of a wolf in sheep's clothing which thrives in ignorance, striving to exploit misplaced good will.
The recent invention of badges characterizing solo/team play is made of exactly the right stuff. Information that summarizes the historical behavior of a summoner account is the knowledge that forms reputation.
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