My guess for the Zed thing going on now

Ok well many people have discovered that Zed now had a new icon, which happens to be a sweet gif with rose petals blowing in the wind, and a "mysterious" image pops up when you load his page. I've read that someone had downloaded that file and found "Deadeye" in multiple lines. There is a thread in the champion suggestion section that suggests a champion called Deadeye. There are multiple, actually, from about 4-5 years ago. My guess is that they liked the idea of the champion and went with it. They're using Zed and a few others for his introduction. Maybe next patch? I don't know but there are other threads with theories that display the relations of the lore with a few champions pushing this "theory" even further. What do you guys think?