URF Mode - A Genius Business Decision

URF has a better possibility than most think of launching today. This is also why i think the folks at Riot are geniuses. Here is why I think so.

1. URF is possibly, if not THE most, anticipated mode of the year. Everyone knows URF traditionally falls on April 1st. It's so popular that people who play other games will come back to play specifically for this occasion.
2. Since URF is ridiculously popular, everyone checks the game today to see if URF has launched, especially those who don't normally play regularly.
3. Taking advantage of this, Riot releases new chest system early in the day which requires players to spend money on keys to unlock.
4. Chest rewards are hugely discounted, therefore most people can justify spending a buck or 2 on a key to unlock them and get cheap skins, etc...
5. Rotating game mode has NOT launched yet. Riot announced that it would launch sometime in the evening and did not specify which game mode would be the first. Therefore, everyone has all day to keep checking the game and checking out the new loot system.
6. New chest system is a HUGE part of the new rotating game mode
7. My prediction: URF launches with rotating game mode, everyone is ultra happy and gets drunk therefore spending money all weekend on URF and new chest system
8. Riot makes millions in just 3 days.