Lots n lots of overlap.

I kinda feel like the release of Jhin kind of overshadowed the crap out of the Lunar Revel "event". Saw much more Jhins than Wukongs and the ladies of Darkness. Didn't really pay any attention to any of the Lunar Revel stuff, and I'm a sucker for story. I would've liked to see a story more focused around the released character, than a completely unrelated side story that was actually very interesting and worthy of it's own spotlight. I would've loved to see the LR story dropped this week, and pumped as the main page story, instead of that Prima Donna, Jhin, hoggin all the glory... and getting banned, repeatedly.

The LR spotlight got completely overshadowed, and i'm willing to gamble that affected sales. You can't overlap hype, Rito. Too much different hype, all at once, doesn't drive people; or, at least, me personally; to pay any real attention to any of it, simply for the fact that I can't do/afford it all at once.

Spacing and timing, Rito. Very important.