I'm just gonna drop a copy-paste comment from a different post and leave it here for all the littlin's who actually think Rito is giving out any degree of "free stuff".
"Missions are event only 90% of the time; First Win existed before Missions, so I don't count that.
Champion capsules I guess are indeed a discount for anyone who doesn't already own all the champions, but at this point in LoL history, that's less than 50%.
Honor Rewards don't give out anything other then champion shards until honor level 5? So, I don't even get your point with this one.
The Rune System was a scam in the first place and realistically cost players more money now because they need to get more Rune Pages to actually stay relevant while playing the game.
The BE shop gives out chromas for BE? I think there are mystery icons (and maybe (maybe) mystery ward skins) you can get for BE too? Woohoo~
And as for the Hextech Crafting system; honestly, you just don't want to get me started with how terrible of a 'Free Loot System' it is. I'll give you the short version though; it takes 6 Legendary skin shards to upgrade 1, single Legendary skin shard.
Yee, real nice. On top of too the expectations for getting an S are silly high considering LoL literally encourages you to keep your champion pool smaller than larger. So you're allowed a whole total of 4 chests, gaining one chest per week after obtaining one, and then have to wait on key shards that have a disgustingly low drop rate.
Add in as well, even after cramming on a champion you don't play to finally earn a Hextech Chest, it's not even the Masterwork chest, so chances are you'll end up with a Champion Shard. Wow!
You're literally trying to pull the most literal nonsense out of thin air to argue a multi-million dollar company is losing money by barely giving out free stuff? You're actually in belief that Riot, who has people like the youtuber Trinimmortal who owns literally every single skin in the game (excluding ones like Black Ali or Rusty Blitz), is actually in the possibility (even hypothetically) of going into debit? Riot, who is thriving off of pro play and making tons of money from LC$, needs to worry about giving out slightly more skin shards?
You're full of it and you know you are.
Riot is beyond fine financially."