I'm an average player at best, but Kog has become my favorite adc, and I've figured out a few tricks that help when you first start playing him.
First, Kog'maw doesn't belong in every game. He tends to be very reliant on the rest of his team. Try and see what your support is going to play before you lock in Kog. He needs to be protected, or at the very least, not be paired with a super aggressive support. You're going to lose early duels if you get into them. Is your support playing Blitzcrank? DON'T PLAY KOG'MAW. He's just going to pull the enemy Nautilus into you and get you killed. This will happen every time.
Second, as was stated earlier, you will lose early duels. DON'T GET INTO THEM. You are slow as dirt, barely have cc (if you count your slow as cc), and will lose every single fight, barring huge mistakes on the enemies' part. Avoid them if at all possible. You can trade early with your W, but don't try and all-in them, unless you are 100% for sure going to get your kills.
Third, stay on your half of the lane. Your turret is your best friend. You don't have to sit under it the whole time, but don't put yourself in a position that you can't get back to it. Try to focus on just last hitting minions. Don't push the lane. If the lane gets pushed, let it push back to you. There is absolutely no reason for you to be closer to the enemy turret than your own.
Fourth, have patience. You're not going to be doing anything until you have
and/or
. It's fine, your kills will come eventually. So what if someone else on your team gets out to a 5 kill lead and is carrying early? Once you hit your spikes, you will be evaporating people while they focus on that guy.
Oh and don't be afraid to take ghost and flash. Having the second escape tool can be a big deal. Heal is nice too, but I've found ghost can fix a lot of mistakes (like you suddenly find yourself no where near your turret).
EDIT: I also forgot. You're a back line, long-ranged, acid-spitting, biological murder machine. You don't have to be close to the enemy to kill them. Stay behind the front line. You have no business walking in front of the rest of your team.