[{quoted}](name=Godammit Nappa,realm=NA,application-id=RaE1aOE7,discussion-id=Y2NEA1As,comment-id=00040000,timestamp=2020-01-23T17:01:17.490+0000)
Why is it a bad item. You said it was but never explained why
It seems to get users to endgame, so, in that sense, I guess that it's good. The item is easily counter-able. It's not particularly GOOD on any champion. It's only usable at all in the current Season because you know which hexes to focus. But in order to keep those focused, especially late game, you would need to occupy a slot on a champ that YOU want on the hex, or else equip a lesser champion that you wouldn't normally.
And late game, the enemy carry is now stacked, so not on a hex. You can no longer confidently mitigate the enemy carries. Focus on a hex and affect a lesser threat. Or try to second-guess your opponent, who is ALSO watching your placement.
The item's value decreases as the enemy's teamsize increases. Because it nullifies a relatively smaller percentage of the enemy team. So, it's reverse scaling.
Late game, the enemy knows that you have it, and he knows where it's focused. Easy to shuffle the team so that the effect is minimized. Meanwhile, you spent about %11 of your item resources on a Zephyr.
And also, besides, if the enemy has Quicksilver ( and why wouldn't he?) then he just puts the champion with that item on the Zephyr focus. QSS generally has stronger stats for the unit, and its effects persist longer than 7s. The counter item is MUCH better than the CC item itself. (Like, a QSS on Kha'Zix is MUCH stronger than a Zephyr on Annie.)
You probably see good results with it, and so persuaded to keep building it. But with proper itemization, your results would be a lot better.
(I also suggest, that the item kind of received an indirect nerf with Set 2, since we have more hexes. It's easier for an opponent to accommodate facing a Zephyr, with less inconvenience to his Team placement.)
...
And if we knew who the coming enemy was, then Zephyr would be useless at all stages of the game.