What we need next is...

Within the client, we have plenty of icons to separate player from player. Icon variety changes frequently with events and so forth. What we don't have is profile borders. Why are these only attached to ultimate icons? Fix it. Nobody likes that concept. Make it so that it's not attached to that and release those per event as well. Not everyone's profile should have the same icon/border combination. It looks either too plain, or there's no longer any allowance for icon variety.