I think lore needs at least one big War
Lore really needs something like that now, you can´t move your characters without any action. This could maybe even take for the whole season, beacouse how massive it could be. You could update lore to all characters - there are some you can´t really move already. Let´s say Kindred. You can´t give us any more information or story, everything you would write will have the same core. But war could maybe create some type of religion (bigger and organised) that will praise to Kindred... I know that it is "bad" if some of those characters will die, but you don´t have to make them die. Maybe you would release a map with it. Part by part, just as the war goes etc., don´t worry, you will have enough place for new characters and a whole new continent is also a possibilty. don´t mind errors in text please