Theory: Volibear is the Freljord's Swain
"The thunderous demigod known as the Thousand-Pierced Bear is the battle-spirit of the Freljord. Thousands of years of constant and bitter wars, fought in the coldest winters, have hardened Volibear into a truly indomitable force, hurling bolts of lightning from the highest peaks—and when snowy tempests rage down, it can only mean that he is on the attack once more. Any who dare to face him may find themselves joining his fierce army of Ursine warriors… assuming they do not fall victim to his savage claws."
There must be a reason that Volibear is gathering warriors and turning them into Ursine. I have a hypothesis that he's aware of the pending threats to the Freljord with the Watchers etc. and so puts himself in constant battle, both to keep his own battle skill sharpened and to find warriors worthy of recruitment. I'm assuming that the transformation into an Ursine comes with benefits like increased strength or living longer; the latter seems much more important, as otherwise there wouldn't be much value in turning people into Ursine until the return of the Watchers is near, and Volibear could at least gain an army of cannon fodder to defend the Freljord. Obviously, a horde of skilled warriors that can live for a very long time is the ideal and would make him a force to be reckoned with, and he can continue to add more warriors as the constant battle the Ursine and Winter's Claw bring to the Freljord churns out more strong warriors.
This strikes me as a nod to his old lore of being a sage and seeing vision of the future, expanding on that idea in a more contemporary way, and - I guess fittingly enough - being quite subtle about it. It also makes me think of Swain; while Volibear doesn't (apparently) have the idea to expand his reach, he seems to have the same goals of keeping "his" stake safe. Like Swain, Volibear isn't too concerned about the little details like "freedom" since the transformation into Ursine is seemingly involuntary and likely comes at some cost of the victim's mind. He wants to have the most firepower he can possibly have for when his preparation can finally pay off. I think these traits, combined with his general thirst for constant battle, make him come off differently to humans and other demigods like Ornn, and may be why his efforts aren't as appreciated as he thinks they should be.
What do you think?
thinking