Making clear that skins are made mainly for the most profitable playerbases, doesn't make it right.
Title. I've seen this to be the major answer to people asking why isn't xerath getting a skin after 4 years, especially since he was a popular candidate for the last two skinlines (darkstar and battleboss). So i felt the need to make this concept clear. Especially when in 4 years while we're waiting for just one Xerath skin, the skins team made:
multiple skins for ahri and lux (inlcuding ultimate, which is literally a pack of about 10 skins); multiple skins for the same adcs (ezreal, jinx, mf, etc); multiple skins for the same champions; 6 skins for kai'sa were made in just one year!
To reiterate, the same 20-ish champions got multiple skins in 4 years, and no time was found to make a single xerath skin? given all the material the boards offered? "We made the 6th kai'sa skin because she's more profitable than xerath" is something that i "may barely get behind" if i was waiiting "just" one year, but you can't pretend that excuse to still be valid after 4 years, or 1500 days if that gives a better idea. You could've just made a good xerath skin, and then proceed to make lux skin #12, and nobody would say a thing. The guy is getting popular, he's balanced with no gu anytime soon.
Also, it's not very fair to xerath mains. What do we have to do if our champion is not that popular he's not worth a skin to be made for? Riot designs the champions, we players just choose if we like to play them or not, if they accomodate our way to play the game. And some champions have less popular niches than others. It's not like we can ring at every doors' bell to ask people to play xerath, so he can get a skin.
That's all for now, thank you.
Edit: don't get me wrong, i'm not sure if the skins team decides on their own which champ gets a skin, probably they just execute direction from someone higher in the hierarchy. So this is directed to everyone who advocates this excuse.