@Riot, you need to start fanservicing female players too. It can only bring revenue and popularity.
First of all I would like to ask you all to take this thread seriously. What I'm trying to make here is a business suggestion as well as a personal request, one that I have also heard several gay/bi male players voice.
With the recent attention to MF/Ahri and the shameless profiteering off Sona's assets (don't get me wrong, I like it all and I understand how well sex sells) I can't help but feel that Riot is missing an opportunity.
While last year's Heartseeker Varus was beautiful and generally an effort in the right direction, it's generally not how you fanservice female geeks and gamers. To illustrate my words, I would like to attach the following video:
https://www.youtube.com/watch?v=toPstPIcGnI
The video has 4million views, and I'm willing to bet money 70% of those are females. Listen to the screams too. It's insane how much money Marvel's made off Tom Hiddleston's back. And it's not only them. Recent Star Wars had Kylo Ren. And let's not forget the undying Sephiroth cult. Moffat has Sherlock. And let's not mention the amount of anime that has sold just by whoring out the main character (ahem Hellsing ahem). To spell it out: hot antiheroes/bad guys with a deep backstory make male fans intrigued and female fans scream, make fanart and create many tumblr blogs, while staying endlessly devoted to the fandom.
So what does League have to tap into this fanbase? Practically nothing. Top three candidates are probably Talon, Vladimir and Malzahar (honorable mentions to Varus, Swain, Yasuo, Kassadin and recently Jhin, but they lack some of the badness/attractiveness of the top three.) The rest is beefcake meant to fit with American videogame aesthetics and teenage boy power fantasies.
So what is Riot doing with this top three? They're pretty much forgotten. Talon is conceptually bland and nobody's making any effort to change that. Vlad has the potential to attract the biggest fanbase (mixing Dracula, Alucard, Lestat, Raziel and a Noxian conspirator in one can never go badly, the same way as mixing chocolate and ice cream can't.) Malzahar's concept is insanely amazing - he's freaking Abdul Alhazred, writer of the Necronomicon, one of Lovecraft's best creations, and his theme and kit are beyond awesome. (Can't help but thank Riot for deciding to relaunch Swain though.)
Why are all three of these champions stuck in 2011? They have a reasonably big fanbase despite being neglected aesthetically and lore-wise for so long, and each has the potential to get twice the popularity Miss Fortune has.
My explanation is that Riot is plain afraid or thinks it's not a great marketing idea to do so. Riot, I think you're wrong.

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- A good cast of mostly morally ambiguous males that have been sexualized in some fashion or another, whether via skins or just raw form.