Marketing and Beginners Tutorial Concept

League of legends is is great, but it's a shame no one knows it. This game isn't very newb friendly and the current method of reaching new players is rough. Most new people are introduced by friends who pull them kicking and screaming to enjoying the game. Just finding and downloading the game on your own is not an option. I've noticed that the only lol marketing team is on the other side of the world so it probably doesn't do much over here in the US.

The tasks for marketing are pretty simple. There just needs to be a few play tests done by people who have never played lol before, just to see what they think learning it on a beginner account. A researcher would just have to be there to answer any questions and another hidden researcher would have to take notes on the player's obvious mistakes. My assumption is that new players will have questions, but also make large mistakes that they don't realize they're making, making note of terminology also. Just send this data to the designers and writers, who can then make a new beginners tutorial.

The current beginner's tutorial is boring for a video game. It also has no PvP, which is the main appeal of the main game. For inspiration on how to liven up the new player experience look no further than Farmville. Grindy, time-sink games are great examples on how to make a chore interesting for about thirty minutes. Learning to play lol is essentially a chore, so a humorous story to experience during the tutorial would do a lot to distract summonerlings from all their confusion. My idea for a plot is as follows:

Put players in a classroom settings with young champions. Ekko, teemo, young Darius, Jinx, Zoe, ezreal, etc. Have two teachers, with contrasting personalities like Tahm and Camille, or Camille and Kled, so that one can play the straight man, and one can play the crooked man. Camille introduces players to the game, and tells people the basic goals of league and why they're here, then tells them to get ready, then bam, the walls of the classroom fall down and the full summoner's rift appears to dramatic music to get the blood flowing. The map is then described and people are sent to sides to start the game. Chances are the player should be on Camille's side because I can see the most interesting dialogue between her and a bunch of rough school kids. Camille then brings players along the jungle, we let each of the kids make a mistake, so that the player can learn from their mistake, so we don't just pester the new player for their mistakes. Tahm mostly lets his students learn the hard way. He teaches them that turrets do damage by letting them experience dieing under turret, and let's them experience all the ways to die to Baron. At the end have players fight each other 1v1 in their respective lanes, Tahm will cheat, and save his side's student so Camille will viciously kill Tahm and his student mercilessly. After leading the player to victory maybe hold a serious note about being a nice person to your teammates, and only making your enemy suffer going against you.

Some extra notes are that the summonerling most likely needs to be a jungler, and the other players on the team need to have ap, ad, and tank items so that Camille can explain what those words even mean. It may be useful to be able to create other tutorials in the future, but I'm not sure. It would be beneficial if the player could save their location in the tutorial also, since the tutorial is scripted and most people won't want to start again from the beginning. To write this tutorial, either I can do it to a certain point, or you can get some good writers who specialize in dialogue and pacing, but who also know how to play league well enough to get into silver by the time they start writing. A youtuber may be an option for this. The writing can't be like a lot of other video game writing. There should be no taking itself too seriously, the characters should just take themselves seriously. There should be no walls of text. There should be no breaking character. Voice acting is an option, along with animating faces, but a text box and a handful of drawings or high tessellations 3d stills/loops may be enough, and also be easier to translate across the world. Less immersive, but you don't have to a hire a buss load of voice actors. Frankly speaking, as someone who's not personally invested, I think the investment in voice actors is well worth your money to gain and retain more new players.

Step 3, after research and player experience improvement is advertising. Just run some TV commercials that convey that league is a very popular game that everyone is playing, and that it runs on a toaster. Get a toaster company to help fund the commercial, and lastly convey the gameplay accurately in a way that seems simply fun, the opposite of an esports commercial. This is because you want to attract people who have never played a Moba, or perhaps even a video game, as long as they're curious.

Thanks you for your time.