Forum Suggestions to Improve Riot-Player Communications

Hyrum Graff·4/8/2014, 8:00:48 PM·10 votes·5,878 views

TL;DR: To help your PR and communication with your playerbase, add a "Read by a Red" feature so we know our feedback is being noticed, and a "Riot Approved" sticker for official posts/announcements, to encourage Reds to post unofficially without worrying about repercussions.

In the past month or two, you've obviously (and successfully) been attempting to increase communication with your playerbase.

One difficulty I've seen several Riot employees mention on the subject is that it can be difficult to make everyone feel like they're being heard, because with the millions of LoL players, Riot can't possibly respond to each one. As a player and forum lurker, I also feel this is an issue - when I write something in the hopes that a red will see and consider my post, unless the red responds to me directly in a post (I've never had this happen), I have no way of knowing if my post has even been seen. As someone who's passionate about the game and loves to help, this can be frustrating.

To help mitigate this, I propose a new forum feature: "Read by a Red." It would be pretty much what you'd expect: there would be a button next to the upvote/downvote/quote buttons, visible only to Reds, which they could click to indicate that they've read the post. This could be visible in a couple different ways:

  1. Only to the poster
  2. As a seperate number, like the upvote counter, of the number of Reds who have seen the post.
  3. Optional addition to #2: mouse over the number to see which Reds have seen the post.

This is an easy way for players like me to know we're being heard, without requiring obscene amounts of manpower from Riot.

A second issue that I've seen reds post about is the difficulty of writing forum posts. When a Red posts in the forums, it's often taken as something official. At the same time, there will always be a section of the community who is upset about something and liable to respond negatively to said Red post. As a result, Rioters who are on the forums feel that they need to

  1. Be careful about what they say, and
  2. Be careful about how they say it. Worrying about that kind of stuff makes posting on the forums a stressful and generally unpleasant thing to do. I'd guess this is a good part of why, before the recent surge in community outreach, Reds on the forums were rather scarce.

To fix this, I suggest giving riot employees an option to tag their posts as "Riot Official," and then making it very clear that anything that isn't Riot Official is still up in the air and/or the opinion of that particular Rioter only. Maybe you'd even want to go so far as to have a banner reading "Not Official" for all other Red posts.

Hopefully, this would relieve the pressure Rioters feel on the forums, and encourage them to stop by more often.


I'd love a red response, even if it's unofficial, and only to say that this post has been Read by a Red.

P.S. I'd also love to know what gets your attention - is it popular threads? Those with enough upvotes? Threads that happen to be on page 1 when you stop by? People adding "red bait" to their posts? In case it's the last,

@Reds @Mods @Lyte

32 Comments

RiotHeintzer4/9/2014, 12:02:09 AM10 votes

Some great ideas here - we've discussed a "read by a Rioter" feature internally before.

There might be some drawbacks, though - simply acknowledging that we read something might not always a great experience for players. I worry it might feel almost dismissive, depending on the context. Acknowledging a bug report on the PBE forums? Definitely a good idea. But if a player has put a lot of effort into a really deep proposal or critique, I'm not sure simply knowing a Rioter acknowledged it is necessarily any better than receiving no response at all. It might feel like, "okay, Riot, but what do you think? What are you gonna do about it?"

I've also thought about letting Rioters opt out from the red tracker, or finding some way to convey that their post is "unofficial." Unfortunately this is pretty hard to convey, and the reality is, if you've got a Riot logo next to your name, you're representing the company. Putting "opinions here don't represent Riot Games" in your Twitter bio doesn't really mean shit, really. ;)

Once you're at the scale and complexity of a community like League (and a company like Riot), the forums (and any social media channel, really) can become a pretty scary place. The crowd is very smart, and they WILL tear you apart if your message isn't airtight. You can't possibly consider every player perspective out there, and you certainly can't respond to every single message. It's a tough proposition for a game developer - do I spend my time working on my craft, or do I take time out to give a lot of really careful thought to a player-facing message?

There's no "easy" fix or silver bullet here. The real solution involves a bunch of things, like...

  • Training: if everyone's empowered to be a company spokesperson, well, they've gotta become trained spokespeople. That sounds scary and draconian, but we're not talking about polishing game designers to be White House press correspondents - just helping them learn some rules of the road.
  • PR help: dev teams need to have folks at their disposal who are absolutely experts at communication - folks who sit with them and understand the nuance of what they're working on, and can help to make sure we don't stick our feet in our mouths, while still making sure we're out there talking to players a ton. That's guys like Pwyff, who sits with the game design team 90% of the time (BTW, while he does talk to the community a lot himself, you should see the amount of work he does behind the scenes to help those guys out!) BTW, we're hiring more Pwyffs: http://www.riotgames.com/careers/player-relations-specialist
  • International communications: Here's a rub you might not be thinking about: lots of League players don't speak English, and don't play on NA. How do we make sure they feel they're heard? This is a super complex problem and requires a ton of other solutions I won't even get into. :)

Anyway, thanks for sharing - sorry for the wall of text!

RiotBuboBubo4/10/2014, 7:27:00 AM5 votes

No one has answered your PS yet so I'll take a shot:

I usually look through the first 3-5 pages for any threads with titles relevant to eCommerce (my team), quantitative things (my background), LCS or threads with a red post. Also if a thread gets a lot of discussion or upvotes then usually I'll read at least the initial posts.

I skim the champion specific balance posts but this isn't my forte and usually the level of conversation is too deep/nuanced for me.

I skip or bounce from frothy negativity but get a ton of value from calm criticisms, questions or players sharing their frustrations/solutions.

I also really like skin concepts that have pictures!

In terms of responding, Welcoming threads are easier to participate in than curse laden upset ones. Those are still worth reading to understand what is causing player pain but not really a good place for conversation.

I try to respond when I feel I can add value by commenting and decidedly not on things that are another team's purview.

Drakonitus4/9/2014, 12:34:36 AM1 votes

What just happened here

Jambulija12/11/2014, 2:43:43 PM1 votes

bump