Why do individuals continue playing when they know they aren't ready?
I played a game recently where I went 0/9 against a smurf and my mid laner flamed me. I suggested that he takes a break from the game until he is ready to take up video games and social interaction. This isn't even a one-off thing either. I regularly feed and I regularly get flamed due to it. I notice this with other games but especially league of legends.
What is it about this game that leads individuals to play it even though they are not ready to do so yet? -I myself hypothesize that it might be due to the game's heavy marketing efforts and it's target of younger demographics.
Why do these individuals continue playing even though their participation is unenjoyable to both themselves and others? -Maybe because they themselves are somehow unaware? Possibly, an ulterior motive that is dissonant with the collective motive?
I'm interested in exposing myself to possible theories and expanding my lense to other's experiences so please share them with me.