He just wrote that the name and shame does not apply, because the concern is encapsulated within the name itself. It's an exception, not the rule.
Context matters and unfortunately, you aren't giving the full context here. I cannot say whether it's wrong for the 2nd case to be the exception - maybe it is, maybe it's not.
From what the screenshot suggests it seems you named a person in the first post because they did X.
But in the 2nd post the person was named because they had a certain summoner name.
It's the difference between the post saying that a summoner Ryder125 (name made out on the spot) was intentionally feeding
and
a post about a summoner named: "BlackPeopleShouldDie" and how it's offensive.
Of course, again. Can't say whether that was the case, just trying to make sense of the screens.
EDIT: I messed up and initally thought that the post removed and the post that the advisor commented on were two different posts.
Now that I reread it: it's just a 50/50 case, where the rule that you shouldn't name people for doing something bad, clashes against the fact that it's the name itself that's the problem.
Different mods are just going to look at this case differently.