The Starter Bundle, and a missed opportunity.
I am somewhat new to LOL and coming over from DOTA 2 I had something that truly bothered me. I know that Riot wants to "make the player earn" champions, runes, masteries, and whatnot, and I have no problem with that, but why start out with 400 RP and not be able to make a store purchase right off the bat that will help retain the player? I have a marketing degree and like to analyse e-sports/videogame in game purchases. From what I see, not having an affordable first option to buy something in a game, where buying skins drives revenue, is a missed opportunity to build repeat buyers. Having to purchase Riot Points in order to buy more than 1 IP/XP boost or a basic champion at the start of your account makes outsiders think this is a pay to win game. Having that mentality coming into a game is not the positive mindset you want to give to the consumer of your game.
Here's an example:
Someone starts playing LOL for whatever reason, they download the game and hop into a bot match. They play a few bot matches and then jump into a normal. They rank up enough to hit the weekly rotation of champions (on low level accounts they have a different champion pool) and all of a sudden they loose most of the comfort champions they learned the game with and are playing against smurfs who spam Master Yi and wreck face. All of a sudden the new player either goes into bots until 30 or they get super discouraged and stop playing, because the champions they started to get a hang of are not around anymore.
I know there are some generalizations in there, but for the most part I think a lot of people have had to go through this rough patch of the game, and nothing really has been done to deal with it. Fixing bots to make them worth while is never going to happen, making a better tutorial is probably never going to happen either, so what can be done to help these first timers ease into the game and enjoy it while learning? The simple answer is to lower the first bundle RP so that new players can permanently unlock these "easy to play" champions so they can learn the mechanics and flow of the game without having to worry about learning a new set of champions abilities to boot.
I think lowering the starter bundle to 400 RP would not only make it easier to learn the game, but also gives the user more incentive to return to the shop and purchase other items and skins down the road. I know most of us in the forum don't have to deal with this problem anymore, but if you ever want to introduce a friend to LOL and want them to not give up after the first week, I think this solution is something that can and should be done.
Also I am aware of the free 3 champions you could get from the Facebook, Twitter, and YouTube stuff, but 3 champions does not seem like enough.