I feel it's important for companies to be responsible to the feelings of their customers. We are customers. Plain and simple. It's no different than any other company that puts out a product. But only in the video game world can we be sold a bunch of half assed or never realized promises, decreasing quality, secretive and misleading marketing, and yet still be expected to passively accept what we get and pay our money for.
Sales work a lot on launches. Two things need to be achieved in sales. One: a successful launch. This hinges on good information that is timely, updated, and accurate. Increase the hype to a reasonable level through clever marketing. Two: The longevity of a product. How well it stands the test of time, how well its sales continue through the years. Rito has blown the launch pretty hard. The posts have changed from eager anticipation to annoyance over the delays. If it goes longer, the posts will just disappear. That's when they really failed.
Companies need to be shown that their poor marketing and empty promises will hurt their sales and reputation. Today, video game companies seem to be unstoppable juggernauts of failures rewarded with continued sales. So if you boycott the skin for one day, that hurts step one. It shows them that they made people mad enough to actually take action beyond angrily typing on the forums.