Casual games are more profitable than competitive ones.
Take something like Angry/Flappy Birds, or Nintendo games like Mario Party/Kart or Smash Bros., and compare it to something like Starcraft, CS: GO or any serious fighting game. You'll find one category makes alot more money than the other.
Probably at first, Riot thought they were really gonna rake it in from eSports and competitive events, but at some point the financial charts and graphs showed that casuals are a more lucrative demographic. I mean, just think about how much work doesn't go into every year's iteration of Call of Duty versus how many people buy it.
So this season Riot is switching gears, making hard and fast changes so their game appeals to casual gamers, but at the cost of competitive integrity. Isn't it "fun" to play with 4 friends in Dynamic Q as Devourer/Rageblade Yi, or tank Ekko, or Zed/Fizz/LeeSin/whatever? Honestly, the answer is yes. I love to pull out Yasuo in normals, even though I'm god awful at him it's still fun to zip around feelin' like Samurai Jack. I like silly fun sometimes, but for me and alot of others, fair/balanced competition is also fun.
To be honest with you guys, I haven't played a single featured game mode since 2014 (including URF), because meh, I'd rather play ranked and test my mettle. Same with Hextech crafting, I didn't even read what it is or how to do it. But there's more people that do like things like that than don't and lately it feels like I'm a minority that Riot has written off as an acceptable loss.
At the end of the day, I only play LoL for competition and nothing else, and it seems like Riot is pushing people like me away. When I play ranked solo, it just feels like Riot is telling me "go get some friends if you want to win, or just don't play our game." On a conceptual level, I get it. If the number of new casuals coming in is bigger than the number of solo players who leave, Riot's still the big winner. So idk, I can't really fault them on what may turn out to be a very profitable business plan, but still, I don't feel good about the meta/balance/gameplay shifts this season from a personal point of view.
:/