So, Poppy was really ugly, then you fixed it, then you add another really ugly champ (READ)
(Because people can't read, I'm posting this at the top; THIS IS NOT ABOUT SEX-APPEAL)
So, looking at LolKing.net charts right now, ever notice how the ugliest/least asthetically appealing champions are always the least popular?
Right now we have, in order of least popular to most (bottom 10);
Galio Urgot Yorick Skarner Maokai Karthus Swain Xerath Sejuani Singed
... So yeah, Illaoi's skills look pretty awesome, but let's face it, Riot released another brick-face immediately before fixing an old one (Poppy). Is it really necessary that champions be so... Boring looking in an attempt to be unique?
This past season;
Kalista: Alright, I get you, she's a soul-binding undead lady, that works, it's cool, it's unique.
Rek'Sai: Okay, I ... Guess League can't go wrong with a Tremor.
Bard: Well, I wanted unique and you definitely delivered here. No complaints, except, you know, Bard.
Ekko: Great, a snot-nosed punk for all the 14 year old ragers to play. Great aesthetically, awful on personality.
Tahm Kench: Unique, nailed it.
Kindred: Beautifully aesthetic character, very well done.
Illaoi; Basically what you would get if Ursula and Braum had a baby. Even her hairstyle reflects this.
AKA NO. Don't do this again Rito, I'm trusting you to be cool here.
Seriously though, she's gross. I'm sorry. But she is.
TOTALLY NOT A DIG AT WOMEN. I'm not saying she has to be super thin and have big boobs and wear g-string armor, all I'm saying is that she's very unappealing aesthetically, compared to the vast majority of the champions available.