Nah.
I'm playing champs like Blitz or Anivia in a Shurima event. I'm not emotionally or intellectually involved in any way, so until they manage to make me feel like its fun or wonderful to play thematically, the story is like an excuse to give us a featured game mode or a champion.
Overall, this makes it feel like one is waiting on the other, and overall its a great for fun gamemode, but after the 5 wins and the 1 flawless (for a total of 5 wins minimum), I don't feel like I will stick with this mode. I don't particularly like the "Free-for-all-but-not-really" game mode, where certain champs feel blegh and other champs feel pants on head easy. It holds killing power and speed above all things, and takes alot of the thought out of the game.
Argue with me if you will, but frankly this whole event is a failure. I'm not involved even remotely. I mean, at least frejlord got me playing ashe for a little bit, now I just play whatever, not caring for the story that simply does not live up to the hype or the wait. Yes, I have seen/heard/kept up with the story, I'm just not impressed or invested like past lore events.