Someone with minimal marketing experience but is passionate about every aspect in how it's done could easily out-do your current marketing team. That group is in shambles and something needs to be done if you want your players to respect you.
Literally anyone could have told you this would have backfired tremendously. Why haven't you done a 180 on it yet? All I see is backlash.
Is there anything you can't do?
Define "this."
"Easily out-do the current marketing team"? Have you seen how much league has grown over the years?
Info you clearly have not seen that you should as a marketing major... 1: League of legends is the number 1 most watched streamed content on twitch
2: League of legend has a massive Youtube cult following that markets itself at NO cost to riot
3: League is consistently the number 1 viewed Esports event in HISTORY
Literally by all accounts the Riot marketing team is doing an amazing job. Occasionally sure they do a stunt or promotion that the community looks at in distastes, however you cannot deny the statistics which show almost nothing but continuous growth. It can't always be perfect but riots marketing team is FAR from being "noobs"
Someone with minimal marketing experience but is passionate about every aspect in how it's done could easily out-do your current marketing team. That group is in shambles and something needs to be done if you want your players to respect you.
Literally anyone could have told you this would have backfired tremendously. Why haven't you done a 180 on it yet? All I see is backlash.
Re-read what you said.
You essentially trashed the riot marketing team, I refuted the information you provided with analysis of the current market trend [something that a marketing major would do]. You are welcome :)
I am sure that there is more to it than just saying that you can do it. You sound like our current president right now. "I can do it the best." I took a marketing class in High School, so I can tell you that marketing has to have a goal, and a plan to get there. What is the single biggest problem with increasing the size of the player base? Retention? I personally think that it is getting new players to stick around long enough to have fun with the game. Not everyone is a mental masochist like me and can join such a game and sustain the will to play until they catch on. It is like trying to read the Lord of the Rings, it is hard to get into, but I am sure that it is worth the read (I still need to read it myself). Therefore the new players are encouraged, and any who thinks that they have not gotten better since their first game, either is lying to everyone, or is still horrible at the game for lack of progress. The YouTube ads are marketing, and are a great outlet. Calling people noobs also is not that bad. This game is toxic as hell right now. It is easy for me to assume that this ad campaign also has an intent to weed out the peoples who would be offended by being called noobs. These people I am afraid would be more likely to be toxic, for they have a higher ego/standards. I think that this is genius, and I probably would not have come up with that idea. Actually I would not be at all surprised if i said something to this effect a long time ago on the boards, and they picked up on it. However I do not remember this action occurring, so yeah. From your post I get a few interesting pieces of information. First you are confident, perhaps to the point of overconfidence and arrogance. Secondly, you take offense to being called a noob, so your ego is probably not in check at all. If my assumptions are correct, then Riot games will have found an excellent way to kill two birds with one stone: weed out toxic players, and increase game size.
