I see what you did there Square Enix...
So, if anyone here has every played a Final Fantasy game, you've probably run into an enemy known as a Malboro. In case you've never seen them there is a link below to a picture. Basically it's a giant green monster with a huge mouth and numerous tentacles sticking out of it's body. Anyways, one of it's signature moves is bad breath, which makes sense because if you add an 'r' right before the 'l' it spells 'Marlboro', a popular cigarette brand. Very clever Square Enix.
http://finalfantasy.wikia.com/wiki/Malboro_(Final_Fantasy_VIII)