Riot needs to let content creators have their own in game icon and/or emote.
That will provide incentive to visit many different content creators and not just hang out around 3 or 4 all the time in hopes of getting a sona emote.
IF someone has a cool icon it would present people asking in game where to get the icon aka you think Hashinshin's anime cat girl icon is cook you go watch Hashinshin rage about game balnace and might be presented with a way to get his icon.
The bigger names could have their own universal icons/emotes so they don't get swamped with people asking how to get it. In other words Double Lift can have his own icon as a Trash can because "everyone else is trash" being one of his classic lines and to get it you just have to enter Doublelift in a redemption site.
Yes I am literally suggesting that League for the most part if it wants a content creator program to work should do what DE has done with Warframe. It has introduced me to many content creators in my hunt for glyphs and some I have become regular watchers of.