No. Champions are probably what make up a majority of their sales on League of Legends.
New accounts. New players. Smurfs. Players with disposable income. Are likely to buy the new champion.
Players have an idea that Riot favors certain champs and therefore frequently release a new skin for them. However, that's not a sustainable method of earning money, simply because having so much favor towards a champ to release new skins for them would deter other players from playing, simply beause their champs aren't being picked for skins as often. So why bother playing the game hoping your favorite champ, who is also least popular, will ever get a skin?
So to combat that inherent need for Riot to skin Lux and Jinx for the 20th time, they release a new champion hoping they can populate a big fanbase that rivals the likes of Yasuo and Akali. That way Riot can have more low effort scapegoat champs to cash new skins on.
Personally, I find it rather atrocious that we're still continuing to get new champions [insert old champs needing reworks rant here].
- How's the average player supposed to keep up with this shit?
- A lot of these new champs are as low effort in production as a lot of the 1350 RP skins are. (Qiyana, Sylas, Neeko, Camille, Kled, Taliyah, Aurelion Sol, Illaoi) Just felt really underwhelming in either their kit or their lore + teaser on release.