To tell you the truth, the art team did a fantastic job with the skin and showed what one of my main, 
and her fantasy could be. But with so much hate towards Riot's balance team, Sexism, and Pax its safe to say that Riot's cash is dropping like flies. Elementist lux is the light that attracts them.
"Riot Games owner Tencent reports $21.9 billion annual revenue for 2016"
skins has, and always will be, Riot's main source of revenue. Sure Elementalist Lux was a good skin... but you're kinda discrediting the great work that Story Art and Sound consistently does. The skin designers in general are undeniably the major source of income... Something that was occurring before the lux skin, and is def producing a lot more income than Lux's ultimate skin haha. Just saying lol
The fact riot makes a massive amount of money is the reason riot is nowhere near bankruptcy
Failing companies dont push out larger and larger amounts of free content.
