Ok so first off with runes- Try comet primary, with scorch and take domination with relentless hunter and cheap shot. This should give you a lot of trading power in lane. Try to use your auto + w on the enemy whenever you can. If they absolutely cannot retaliate(IE they've used everything) you CAN use your tornado -> w for damage, but only if they can't just retaliate and kill you. Put 3 or more points into w before maxing e. Play safe when it's on CD and tell your AD to do the same.
Overall you die too much. I know "die less" sounds like really bad advice, but if you actively try to focus on dying less for a set number of games it'll teach you skills. Just try to keep in mind where the enemies are and their ranges, as well as if they can catch you out from invisibility.
In actual teamfights/skirmishes you don't want to use your tornado unless it's stopping someone from diving your backline. That's the difference between hard stomping and losing a lot of fights- for example if you stop a shadow assassin kayn from Qing to your adc or a kha from leaping with your tornado, they can generally focus them and kill them or at least kite back and run away. Your ult can also be used for that, so don't feel bad if you don't get the full heal but wind up stopping someone from oneshotting your ADC.
and I usually take e or q at start of the game.
Am I doing something wrong, or is matchmaking just giving me a hard time? If I'm doing something wrong please tell me what it is.
or 
is what you want.