Why did you repeat the same mistakes with the Content Creator Program? Completely avoidable.
About four years ago, there was a huge black market on eBay for skin codes. It got to the point people were selling one of the Pax skins for $1000+. To help combat the resell of event skin codes, Riot decided to discontinue all codes and for a time tried combating this practice.
Riot is taking action against these scammers at the source. If you have a skin code that you acquired legitimately please send a request to Player Support and include proof of ownership. We’d be happy to help redeem the content to your account, but please note after 07/23/14 we will no longer be redeeming codes for any reason."
Now that the "Partner Program" is out, your going to see this exact market re-open.
Every few patches brings a new, exclusive chroma to give away to your viewers. The more your audience grows, the more codes you’ll get to give.
I've already seen one of the Sona Emotes go up on Ebay, and I'm sure once you distribute the Infernal Amumu to content creators, a few will pop up as well. What's to prevent a player from keeping a code or giving them to friends for later resale?