Riot missed the boat on runes...
As a free to play bussiness model I think by and large Riot has one of the best. All the competitive content is free to farm up after a semi obnoxious number of games if you choose not to pay them their well deserved money for a product they constantly add content to and refine.
Runes however have always baffled me. In any business model of this nature you require a currency sink of sorts for people to spend their points on. I have often wondered why they developed contradictory models for the runes and masteries.
Masteries are forgiving...they allow you to rearange them and buy multiple pages so you can customize them for different roles and champions. Good system. Want more options buy more pages. Good currency sink.
Runes, not so much. The tiers are a constant point of contention, the combiner is wonky, and the fact that you can reuse runes is crazy. I was suprised to find if I put my runes into one page I could use them in another simultaneously when I first started. I just assumed you would have to buy more to fill another page. Also the disconnect from each tier was wierd. Why aren't all tiers above level 1 just upgraded in some way. So you buy level 1s at a cheap cost. Spend more ip or use some combiner and craft the T2 equivalent. In other words...all tiers are connected and all runes have a predictable life span. You only buy T1 runes, all other higher Tier versions are just upgrades of the original in some from or fashion. Never understood why they made them completely seperate.
A system where runes are way cheaper but not reusable forcing you to constantly invest IP into new pages and runes which scaled over time with investment would be a much better model than what it is today. You would always be playing as a seasoned player to get more and more customized pages for your champions and builds...while newer players would be able to start with some generic T1 pages that eventually tansition into generic T3 pages...which slowly grow frI'm 1 good page into multiple T1 pages for specific champions and upgrade into said T3 pages for those same champions.
Most people will down vote this idea because they already feel IP is too hard to farm. They are wrong. A huge amount of content is available at very reasonable IP prices. There are options to invest in IP boosters or RP to speed up your aquasition of more expensive content for a fair price as these types of games go. The real problem is dealing with this...
New players don't know what to buy...make poor choices, and can't recover the value of them. A better system like the one above would allow them to always keep the value of their spent resources in the long term.
Old players have stockpiles if IP but nothing to really spend them on until new champions that look cool come out. More emphasis on runes and the customization of unique pages that are crafted and upgraded over time through IP would help keep them more engaged.
Too little too late. They have the system they have and I doubt we will see major changes of any scope to it in the near future. I'll stop Rambling now. Theorycrafting innovation for a bussiness model that is making millions is moot I supoose.