Short ARURF Rant

Aight, so this has been on my mind since the last time we were actually allowed to enjoy urf. I need someone from Riot games to explain to me why we are not allowed to play who we want in URF, it's not like its costing you any more money to let us play who we want. I keep hearing from many different people that "I only come back to league for URF". Well, These people come back and all they get is the same fun game mode they remember with half the fun taken away. Like seriously, who actually prefers being forced to play a champ over being able to choose.