Leveling leaves much to be desired
As it says above, leveling leaves much to be desired. I had a friend who lost his account after it was allegedly hacked. Rather than pay the money needed to rescue the old account, he started a new account. Soon after, he found the grind to be too much and quit the game. Haven't seen him since.
I recently decided to level a new account myself - not believing his stories about how bad the grind was. And, to be honest, I found it worse than when I started a new account a year ago. So far, I have encountered multiple pub stomps in normals, afks, IP farmers, smurfs, trolls and people who are generally irritated at everything (and really I can't blame them based on my experiences so far leveling this account).
The grind for levels, runes and champions is horrible. The information for new players is still pretty bad. For example, there is no section for new players to ask questions - on the NA forums at least - where you don't get a "git gud" bit of nonsense. And I can see how so many people are having a hard time entering into this game. (And it's no wonder that there are third parties who are hooking players on the idea of starting champions with IP, etc., when the grind is so bad. Please don't go to them BTW - you don't want to lose your money and account.)
I get that the rune system changes might help in the far off future. But please RITO, can we see some beams of hope for newer players or at least those who wish to start new accounts?