[Opinion] Lateral Buffs are always more interesting than Vertical buffs.
For reference, a "vertical" buff is something like a flat buff to numbers. It deals more damage. It has a lower cooldown. It has more durability. Just number go up. Those buffs are always boring to me because they don't truly change anything.
A lateral buff, likewise, isn't really making anything "Go up" in the kit but adding something new. For example, while I know people didn't like the champions who got the buffs, I was way more interested in Blitz and Renekton getting shield breaks than any sort of flat number increase. Katarina and Kled getting grievous wounds. etc.
If Riot wants to buff champions (and I do think they should buff more than nerf), lateral buffs are the way to go. You open up new ways to play champion, new counter match-ups to consider and remove problems that vertical buffs cause such as making something overbearing without actually changing the gameplay pattern. It's also the way to buff simple champions considering how simplistic champs can take even tiny buffs and become overbearing in either pro or pug play.
That said, all of this is my opinion. And yeah, lateral buffs don't always work out. Aatrox's life/shield block and Irelia's disarm eventually got removed. I still think those parts are far more interesting than any sort of "ME TANK MORE. ME DO MORE DPS. BETTER NOW."
