Lucian Idea to Promote Crit builds instead of Ghostblade/BlackCleaver(devs please give your opinion)

How about reducing his base spell damage and/or ad ratios while allowing his spells to critically hit? (with a penalty of course). An idea about animation could be that on Q crit he would fire the Q by shooting the Q from both guns ( holding them next to each other ) like to produce a wider beam.

On surrenderat20.com I remember the balance team tried allowing Lucian's R to crit but that has been revoked. Also I read something about his Passive not being able to proc hurricane and/or crit which I found bizzare given that it is 30%-60% of normal auto attack vs champions.

Maybe moving power from Q to Passive would promote crit builds again?

Or change the Q ratio from bonus AD to total AD?

On a side note, could his W get a small AD scaling? the MS buff seems lackluster and the base damage is not high enough to warrant maxing W over E second. The E cd going down per rank (so higher mobility) is too good to pass up in favor of W.

Also is his R supposed by design to be much weaker than his basic attacks when in range of target? e.g. 2-3 late game crits can do much more damage than a fully channeled ultimate ( Using Essence reaver build, since with black cleaver that is not the case).