kog'maw % dmg is impressive, but on-hit is greatly outscaled by crit and LDR superior to % dmg

first off, i'd like to expand on something that is known. crit scales tremendously compared to on-hit. now, i'm not talking about your standard on-hit, we're talking about kog'maw the s6 changed on-hit monster that somehow reluctantly kept his former item path. i bring this up because i'm constantly shut down by the fact that kog'maw is "supposed" to be a late game monster with a ton of damage. but that is based on 1 ability, the course of the game, and items that the enemy team builds.

the 1 ability i'm takling about is his W. at max rank he gets 7% max HP in magic damage on hit. this ability is great but i feel like kog'maw relies on it too much instead of using it inbetween his Q, E, and R to weave his autos. so this 7% max HP is the reason why he scales because as the enemy team gains levels, he does more damage to them. but as they gain levels they also gain MR (as of a few patches ago) so unless you're someone who is stacking health, kog'maw is doing little damage to you.

now because kog'maw has been dubbed the season 6 on-hit king he builds nothing but attack speed items to compliment his on-hit. he gains his natural attack speed, from his Q passive, and from his main items. lets say he builds Rageblade, Berserker Greaves, BoRK, and Runaans, LDR and (insert your personal item here, Mallet). He gets 2.50AS from this, some armor shred and some aoe slow (aoe b/c of runaans/mallet). two issues arise. what does kog'maw do with this build since it really doesn't benefit as much as his 5AS game-breaking W? sure it provides him with 2.5AS but the reason why it was good in s6 was because this was all it took to get his max attack speed but isn't ideal right now. he SHOULDN'T be building on-hit anymore but is stuck with this build since he really has no other build path to go. he cannot build crit (ie, shiv, RFC [well maybe this one], ER) since none of his abilities scale or interact with crit, he cannot build tons of AD seeing as none of his abilities (EXCEPT HIS ULT (120% BONUS AD)) scale with AD, and he simply cannot build cooldown reduction since the only reasonable options are triforce (rip old triforce) and Essence Reaver.

kog'maw does damage, yes, but if you're building those sweet, delicious health items he craves. since he does %max HP mgc dmg from his W, 8% current HP phys dmg from BoRK he's ripping through your health bars, ideally. recently items like randuins, spirit visage (and newly introduced items) have higher resistance values and lower health values. this means that kog'maw is doing lower %hp damage that is being factored through higher resistance values. this doesn't pertain to just his W but to BoRK as well. this wouldn't be an issue if kog'maw could utilize LDR or Void staff the way other champions can (caitlyn with LDR or diana with void staff). because kog'maw itemization is spread across 2 categorize of scaling he simply cannot build either or both and must resort to building AS, on-hit, life steal, etc.

i've begun to realize that kog'maw is heavily gated by several factors:

• his inability to spam spells compared to other AD caster in his subcategory
• scaling takes nearly all game for both him and the enemy team
• ineffective unless the enemy team builds HP items, still ineffective if they have alot of resistances
• W has a long cooldown
• cannot build CDR since triforce doesn't help kog'maw scale into midgame anymore and ER is honestly trash
• has no interactions with crit, AD (except ult), can't build AP as an ADC (not enough variety), and cannot build resistance shredders
• lowest mobility, no mobility items (runaans, mallet), way too reliant on team mates compared to other late game monsters
• lowest range without W (tied with other ADCs, superior to urgot)
• must have 6 stacks on rageblade for on-hit to do evident damage
• so many build paths that do not suit him/maximize his potential
• kog'maw changes are typically number changes which should say something about how his kit is set up
• did i mention W, HIS MAIN POWER HOUSE ABILITY, has an incredibly long cooldown?

all of these things are keeping kog'maw from being a really good, reliable pick. it's best to simply revert him fully to S5 kog'maw with Triforce or look into improving his kit interactions with either his other abilities or the items he purchases.

i really hope someone will take a look at kog'maw instead of giving me the typical "his win rate is X so he's fine" or "you have no idea what you're talking about, kog'maw is a monster". i get tired of hearing the standard "kog'maw does the most damage as an ADC" but that damage is conditional to many of the things i've listed above.

thanks